David Ogilvy

David Ogilvy (1911-1999) is one of the most famous and recognized advertisers to have worked the business. He has left a legacy and a body of work that is still being referenced today and has earned him the reputation of "The Father of Advertising."

He started his sales career selling stoves, door-to-door, in England. His talent for sales was evident and he was asked to write a manual for other salesmen. Decades after he left the company, his instruction manual was still being used.

David Ogilvy then moved on to work for an advertising company, which would send him to America.
Once, there he obtained a position with the Gallup Audience Research Institute. His time there was one of the greatest influences on his future work, intensive research became the backbone of his advertising philosophy.

Years later David Ogilvy and a partner founded their own agency Ogilvy & Mather. The company was built around David's advertising principal, that knowledge about a product's consumer is what leads to advertising that sells.

The company would go on to create some of the most memorable campaigns, and was a benchmark in the industry. Ogilvy's work for clients such as Rolls Royce, Dove, and even Puerto Rico secured his place at the top.

He would stay at Ogilvy & Mather and continue to contribute incredible work until his retirement. In 1977 David Ogilvy was elected to the US Advertising Hall of Fame in 1977 and to France's "Order of Arts and Letters" in 1990.

David Ogilvy died in 1999 and is remembered as one of the few people to have shaped 20th century advertising. To this day he is a powerful influence on young up-and-coming advertisers through his best selling books, Ogilvy on Advertising and Confessions of an Advertising Man.

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