Reciprocal Links

A Reciprocal Link Exchange is an internet marketing strategy used to increase the page rank of a website. Page Rank or (PR) refers to the weight or importance given to a website by search engines. Reciprocal Links are simply links from one website to another website that link back to the original.

Reciprocal Links can also be arranged with more than one site or through a network of sites. Three way linking as it is called looks something like this, SiteX-> SiteY-> SiteZ-> SiteX. This method is thought to be more effective than simple Reciprocal Link Exchanging.

There is a bunch of software and programs available that claim to provide massive linking to your website. I would be wary of using these, it is important to have content related links incoming to your site. Also if a site has too many links coming in from a "link farm" type site it usually will not be rewarded by the search engines.

Overall Reciprocal Links and other technical internet marketing strategies are fascinating and essential to any website. However this industry has spawned tons of self proclaimed search engine experts that claim to have the secrets no one else does. They sell these "secrets" for high prices when much of the information can be found for free online.

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