A Reciprocal Link Exchange is an
internet marketing strategy used to increase
the page rank of a website. Page Rank
or (PR) refers to the weight or importance
given to a website by search engines.
Reciprocal Links are simply links from one
website to another website that link back to
the original.
Reciprocal Links can also be
arranged with more than one site or through
a network of sites. Three way linking
as it is called looks something like this,
SiteX-> SiteY-> SiteZ-> SiteX. This
method is thought to be more effective than
simple Reciprocal Link Exchanging.
There is a bunch of software and programs
available that claim to provide massive
linking to your website. I would be
wary of using these, it is important to have
content related links incoming to your site.
Also if a site has too many links coming in
from a "link farm" type site it usually will
not be rewarded by the search engines.
Overall Reciprocal Links and other
technical internet marketing strategies are
fascinating and essential to any website.
However this industry has spawned tons of
self proclaimed search engine experts that
claim to have the secrets no one else does.
They sell these "secrets" for high prices
when much of the information can be found
for free online.
If you're interested in learning about a
simple way to add to your income stream and
create a second paycheck using proven online
methods you should
Check It Out Here.