TrueCar, headquartered in Santa Monica, CA, is a company that provides new car buyers with transparent vehicle sales data from across the country. Using truecar.com prospective buyers can see exactly what others have paid for the same vehicles.
TrueCar.com is a free service that provides four data points to help customers negotiate better deals. Those include: actual dealer cost, factory invoice, average price paid, and MSRP. What sets TrueCar apart from other pricing websites is that they do not directly sell leads to car dealerships, allowing them to focus on publishing accurate data.
The service is also beneficial to dealerships since it gives them access to market data allowing them to price cars in accordance with customer expectations.
TrueCar also offers customers the option of printing out a no haggle guaranteed pricing certificate. Car buyers can take these into participating dealerships and purchase the car for the discounted price without any bargaining.
126 ‘TrueCar’ Reviews
Bait and Switch
True Car is joke ! It's primary focus is to act as a lead aggregator for car dealerships. The consumer will go to the TC website, provide their contact information, then choose their desired car. After selecting the trim, color and accessories, the consumer is shown "certificates" that outline offers from local dealerships. The certificates are NOT worth the pixels on your computer screen. Within 24 hrs of the inquiry the consumer is then blasted; phone calls, emails, and telemarketers from dealers that are just giddy to start negotiating. Worse yet, each dealer will have a reason for NOT honoring the certificate, and furthermore, no where on the certificate, or within the TC site, it is clearly disclosed that the certificates DO NOT pertain to vehicle leasing. All certificate offers are ONLY VALID for vehicle purchasing, which I am certain defeats the entire purpose for many consumers such as myself. Lastly, the TC customer service is just as irksome. In this sketch, the consumer will speak to an entry level Millennial that has just enough time to look away from their smart phone. When faced with tough questions the Millennial will resort to their TC handbook and robotically recite pre scripted rebuttals as provided by the TC writing staff. Once the rebuttals are exhausted the Millennial will gladly apologize on behalf of TC and then resume their social media obligations. Please, don't make the same mistake and save yourself the time and hassle. TC is a business venture with bad management, and lousy ownership !
Scam to provide sales "leads"
This site does nothing more than provide sales leads for subscribing dealers. They don't provide prices for add on equipment that you require. They simply provide an avenue for crooked car dealers to do what they do best.
I purchased a new Xterra from a dealer and the invoice said it was a 2015 model. The vin indicated that it was a 2013, but it had certain requirements, for me, such as factory installed towing package, Bluetooth, over the roof lights etc. These were hard to find but I wanted to see what sort of discount I should have been given for non current year after being lied to.
Truecar only contacted a subscribing dealership which would only provide prices based off 2015 MSRP. They would not provide any technical data or otherwise regarding towing capacity (it did have a rating) or cost of add ons.
It's a sham. I've owned a Acura TL, Mercedes C300, Lexus GS350 and currently Siena SE. I was always able to get a price 10% under invoice price. According to true car these kind of deals don't exist.
They'll have you believe 5% off MSRP is a great deal. 5% off MSRP is a ripoff. I wouldn't be surprised if true car was secretly own and operated by some coalition of auto dealerships to fool the general public into accepting a new guideline of pricing. I absolutely do not trust their opinion of what a great deal is. I'm not even sure I trust what they list as invoice price. I'm digressing here but folks do the foot work. Be nasty with the sales people because they are out to screw you blind. Either way you put it, buying a car is one of the worst investments a person can make. make sure you're getting the best deal by at least visiting 3 dealerships. don't be passive with sales people. also check with brokers too, some of them offer you only what a fleet managers best friend gets. Bottom line. Don't trust true car.
Where do they get their numbers?????
I WORK for a car dealership and have had several customers show me their "truecar" printouts. When this happens, I go straight to the invoice of the vehicle and show it to them as well as provide any rebates they are eligible for. They are usually about $3,000 UNDER what we can actually sell the vehicles for!!! This is turn pisses customers off and when they go to the next dealership and get the same thing, they will either come back to me and purchase or they are so sick of the pricing game they purchase from the dealer they are at. I HATE TRUECAR!!!! I've been selling for a long time and would LOVE to have one of these Truecar idiots come to my dealership!!! I hope more people realize that Truecar DOESN'T SELL CARS!!!