TrueCar, headquartered in Santa Monica, CA, is a company that provides new car buyers with transparent vehicle sales data from across the country. Using truecar.com prospective buyers can see exactly what others have paid for the same vehicles.
TrueCar.com is a free service that provides four data points to help customers negotiate better deals. Those include: actual dealer cost, factory invoice, average price paid, and MSRP. What sets TrueCar apart from other pricing websites is that they do not directly sell leads to car dealerships, allowing them to focus on publishing accurate data.
The service is also beneficial to dealerships since it gives them access to market data allowing them to price cars in accordance with customer expectations.
TrueCar also offers customers the option of printing out a no haggle guaranteed pricing certificate. Car buyers can take these into participating dealerships and purchase the car for the discounted price without any bargaining.
122 ‘TrueCar’ Reviews
Where do they get their numbers?????
I WORK for a car dealership and have had several customers show me their "truecar" printouts. When this happens, I go straight to the invoice of the vehicle and show it to them as well as provide any rebates they are eligible for. They are usually about $3,000 UNDER what we can actually sell the vehicles for!!! This is turn pisses customers off and when they go to the next dealership and get the same thing, they will either come back to me and purchase or they are so sick of the pricing game they purchase from the dealer they are at. I HATE TRUECAR!!!! I've been selling for a long time and would LOVE to have one of these Truecar idiots come to my dealership!!! I hope more people realize that Truecar DOESN'T SELL CARS!!!
Worked Well For Me
Just bought a new Honda. The dealer honored my True Car certificate. I added a few options but the base price was just as promised. Guess it depends on the dealer.
Don't get your hopes up
TrueCar is simply a lead generator for the auto dealerships. Nothing more. It will probably stay that way if the now chastened CEO hopes to keep a company in business. The Toyota dealer I visited last Saturday was a participating dealer. They simply ignored the TrueCar quote. "I'm not sure where they get their numbers from, but it's not something we see as very accurate." They indicated the TrueCar quote I received was below their price for the car; a statement I still doubt.
As for KBB trade in, I was offered 25% of what KBB said my car was worth on trade. The justification was the local market price.
Overall, no improvement in the car buying process. At the end of the day, you cut the best deal you can and you still walk away feeling as if you've been taken advantage of. Glad I don't buy many cars.
I was willing to travel a 4 hour distance to find the vehicle & features
I sought with competitive pricing. Since I had the numbers of dealer cost, dealer invoice, & MSRP from a Consumer Reports print out, a dealer made contact with me after I entered my information to TrueCare.com. I was quoted an 'out-the-door' final price that seemed outstanding, in fact, below dealer cost which made me suspicious. Think about it, if that was the offered price why would it not be offered outside of a buying program? Before traveling to the dealership I requested that the internet manager approve the given quote for the same vehicle. The manager's revised quote was over
$ 1000 higher!! I phoned TrueCar.com and they said that the dealer
determines the price and it is only good for 3 days. This is nonsense! Car buying advice: Any quote you receive should specifically reference the vehicle you wish to purchase with an out the door final price signed by a sales manager WITH some understanding of purchase date. Any dealership that changes their quote so radically after offering a below the market price, I just do not do business with & neither should you!