TrueCar, headquartered in Santa Monica, CA, is a company that provides new car buyers with transparent vehicle sales data from across the country. Using truecar.com prospective buyers can see exactly what others have paid for the same vehicles.
TrueCar.com is a free service that provides four data points to help customers negotiate better deals. Those include: actual dealer cost, factory invoice, average price paid, and MSRP. What sets TrueCar apart from other pricing websites is that they do not directly sell leads to car dealerships, allowing them to focus on publishing accurate data.
The service is also beneficial to dealerships since it gives them access to market data allowing them to price cars in accordance with customer expectations.
TrueCar also offers customers the option of printing out a no haggle guaranteed pricing certificate. Car buyers can take these into participating dealerships and purchase the car for the discounted price without any bargaining.
107 ‘TrueCar’ Reviews
Target Price a joke
Was looking at a Mazda 6 on TrueCar and the target price they quoted me was a joke. First the MSRP that was listed on their chart was the MSRP + destination Fee ($30,490) not the true MSRP. The True MSRP was $29,695 and it told m my target price should be $29,424. A whole $271 savings since if I negotiated the target price they suggested I would still get hit with the destination fee anyway. By listing the MSRP + the destination fee makes it makes it look like a better deal when they list the target price. Why not just toss in the $199 documentation fee on the MSRP also so it looks like even bigger savings.
I took a look-
I entered some cars,I am thinking about,plugged in some #s didn't actually follow through with contact info--But changed zip codes to check
different locations- Found prices for the same model car,with similar options, varies by thousands of $$--Not a viable result- Going back to
Toyota dealership did not honor TC price
I was searching for a 2014 Camry SE , TC quote $20412, so I called and emailed dealership was told $20412 out the door. After reviewing the contract the dealership tried to rip me off $3000!! WTF basically they did not want to honor TC price quote. After 4 hours of arguing and threatening to document my experience on YELP, Google and alike they finally relented and took another $2000 of the price. I will never buy another Toyota again. Buyers beware ALL dealerships are fucking rip offs .....
MISLEADING SAVINGS AND SEXIST TO MEN
11-26-13---true car---saves $3000 --not really this is a misleading and false statement they save you that but but do not not tell you that you could save that too--- you haggle and get a discount too---they don’t tell you that when you ck they tell the dealers distance and anyone can figure it out--- I came within 300 even though I never used their service and so they would say true car saved 2000--------- wrong wrong- GUESS WHAT THEY-IN SANTA MONICA ----- --and they are sexist---probably some lesbian writes the ads that hate men—I dont have to take dud with me---sick sick---this is liberal co using their company for political gain---don’t use them go your self and quote what true car did and not give it to a lesbian feminist activist bitch—there are plenty of other on line services that are not liberal scum
No Real Deal
There are no deals here. They just take the MSRP and subtract any incentives and rebates. Nothing special from what you would get by walking into stealership.