TrueCar, headquartered in Santa Monica, CA, is a company that provides new car buyers with transparent vehicle sales data from across the country. Using truecar.com prospective buyers can see exactly what others have paid for the same vehicles.
TrueCar.com is a free service that provides four data points to help customers negotiate better deals. Those include: actual dealer cost, factory invoice, average price paid, and MSRP. What sets TrueCar apart from other pricing websites is that they do not directly sell leads to car dealerships, allowing them to focus on publishing accurate data.
The service is also beneficial to dealerships since it gives them access to market data allowing them to price cars in accordance with customer expectations.
TrueCar also offers customers the option of printing out a no haggle guaranteed pricing certificate. Car buyers can take these into participating dealerships and purchase the car for the discounted price without any bargaining.
123 ‘TrueCar’ Reviews
It's a sham. I've owned a Acura TL, Mercedes C300, Lexus GS350 and currently Siena SE. I was always able to get a price 10% under invoice price. According to true car these kind of deals don't exist.
They'll have you believe 5% off MSRP is a great deal. 5% off MSRP is a ripoff. I wouldn't be surprised if true car was secretly own and operated by some coalition of auto dealerships to fool the general public into accepting a new guideline of pricing. I absolutely do not trust their opinion of what a great deal is. I'm not even sure I trust what they list as invoice price. I'm digressing here but folks do the foot work. Be nasty with the sales people because they are out to screw you blind. Either way you put it, buying a car is one of the worst investments a person can make. make sure you're getting the best deal by at least visiting 3 dealerships. don't be passive with sales people. also check with brokers too, some of them offer you only what a fleet managers best friend gets. Bottom line. Don't trust true car.
Where do they get their numbers?????
I WORK for a car dealership and have had several customers show me their "truecar" printouts. When this happens, I go straight to the invoice of the vehicle and show it to them as well as provide any rebates they are eligible for. They are usually about $3,000 UNDER what we can actually sell the vehicles for!!! This is turn pisses customers off and when they go to the next dealership and get the same thing, they will either come back to me and purchase or they are so sick of the pricing game they purchase from the dealer they are at. I HATE TRUECAR!!!! I've been selling for a long time and would LOVE to have one of these Truecar idiots come to my dealership!!! I hope more people realize that Truecar DOESN'T SELL CARS!!!
Worked Well For Me
Just bought a new Honda. The dealer honored my True Car certificate. I added a few options but the base price was just as promised. Guess it depends on the dealer.
Don't get your hopes up
TrueCar is simply a lead generator for the auto dealerships. Nothing more. It will probably stay that way if the now chastened CEO hopes to keep a company in business. The Toyota dealer I visited last Saturday was a participating dealer. They simply ignored the TrueCar quote. "I'm not sure where they get their numbers from, but it's not something we see as very accurate." They indicated the TrueCar quote I received was below their price for the car; a statement I still doubt.
As for KBB trade in, I was offered 25% of what KBB said my car was worth on trade. The justification was the local market price.
Overall, no improvement in the car buying process. At the end of the day, you cut the best deal you can and you still walk away feeling as if you've been taken advantage of. Glad I don't buy many cars.