Black Friday 2017 - Quick Deals Guide

Black FridayIt’s Thanksgiving time once again! Time to share recipes, bake pies, pull your Christmas or Hanukkah decorations out of the attic, and talk about which Black Friday sales you plan on shopping. 

Black Friday has long been seen as the first shopping day of the holiday season and is even better known for providing people with nearly unbelievable sales; retailers often provide sale prices so good that shoppers are just as interested in buying products for themselves as they are in getting gifts for loved ones. 

But in order to avoid being overwhelmed by this legendary shopping day while still getting to take advantage of some amazing Black Friday deals, there are some things shoppers should know…

Black Friday Myths

They’re All “Once in Lifetime” Deals

Perhaps the biggest myth of Black Friday isn’t a myth at all, but rather a simple misunderstanding. Many people believe that all Black Friday deals are extreme sales where a TV that is normally priced at $2200 can be purchased for $800. While it is true that deals like this sometime exist, they are called “Doorbusters” and they are actually the exception and not the rule.

The vast majority of Black Friday sales are the same standard types of sales you might see spread out sporadically through the rest of the year, but they happen to all be featured on a single day. And for someone genuinely trying to make a dent in their Christmas shopping lists, being able to get 20% off Cuisinart food processors on the same day they can get 25% off all Sporting Goods equipment at Walmart is a pretty great deal. 

Sales Only Take Place on Black Friday

Black Friday is no longer a day, but rather its own season. Some stores begin their Black Friday sales a full week before Thanksgiving; others start featuring their biggest Doorbuster deals on Thanksgiving Day itself. There really isn’t any rule or single protocol that all stores follow – in fact, different store locations may have a different approach to their Black Friday sales than other locations will. Shoppers will want to pay close attention to their local stores’ Black Friday policies in early November, as soon as they begin releasing details.

Shopping on Black Friday is Dangerous

This myth has been born out of reality, unfortunately, as there have been documented cases of people getting seriously hurt when caught in Black Friday stampedes, or other shoppers becoming violent when competing for a valuable Doorbuster. 

But in general, Black Friday is not normally a dangerous day to shop and in fact is often not even the busiest shopping day of the year. Once again, seeing people lined up around the block to try to get the first 100 televisions has created an overblown expectation in people’s minds. The reality is that if you aren’t interested in competing for the Doorbuster deals, you can still show up to your local store at 10:00 am and not only have a relatively normal shopping experience, but still have the ability to take advantage of great sales, even if they aren’t as great as the ones available at 5:00 am. 

Black Friday Shopping Strategies

Research, Research, Research

If there is only thing you do to prepare for Black Friday shopping, research should always be it. The truth is that there are so many sales – both off and online – that the only way to really take advantage of all the sales you want is to be prepared. Know what you are shopping for, know what the sales are, and know when the sales are. 

Finding the Best Black Friday Deals

This is actually not as straight forward as you might think. In order to find the best deals, you first need to know what it is you hope to purchase. For example, in terms of numbers alone, getting a tablet for 40% off the retail price is an amazing deal. But if everyone in your house already has a working tablet, being able to get a new one at a great price simply isn’t a great deal for you. 

In order to successfully find your personal best Black Friday deal, you first have to know what you are looking for. Here are some examples of what is available this year:

  • HDTV: JCPenny Samsung 55-inch Class UHD 4K HDR LED Smart HDTV Model UN55MU6290FXZA for $499.99 on sale November 19th 
  • Best Mac: Best Buy Apple MacBook Air Intel Core i5 13.3-inch Laptop with 8GB RAM for $799
  • Best PC Laptop: Dell Small Business Dell Inspiron 15 5000 Intel Core i7-7500U 15.6-inch for $579.99
  • Game Console: Target Xbox One S 500GB Console for $189.99 with a free $25 Target gift card included
  • eReader: Amazon Kindle Paperwhite for $89.99
  • Beauty: 85% off all Lime Crime products starting November 21st 
  • Beauty Gift Sets: All beauty gift sets at Target will be Buy One, Get One 50% off starting November 24
  • STEM Toy: Amazon 568-piece K’NEX Thrill Rides-Kraken’s Revenge Roller Coaster at 40% off $50
  • Flying Toy: Amazon Air Hogs Star Wars X-Wing vs. Death Star Rebel Assault drones $42

The Bottom Line

The sheer volume of Black Friday sales that we have now means that people who really want to take advantage of this time of year will need to plan. Taking the time in advance to decide what you need for your home and what you want to purchase for others will give you a natural outline for how to approach Black Friday. It will make it easy to then begin following the right Black Friday sales ads to get the best deals on the products you actually want and need.

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