About Firstleaf Wine Club
The Firstleaf Wine Club, found online at Firstleaf.club, is a new wine club which describes themselves as “the first fully personalized and customizable wine club” at work in the US today.
How Does It Work?
According to their website, the goal of Firstleaf Wine Club is to be a “revolutionary” new way to enjoy wine. Instead of other wine clubs which rely on wine experts to choose your wine for you each and every month, Firstleaf says they only need one expert to choose your wine each month, and that’s you.
Customers who sign up will get to choose whether they prefer a monthly shipment of red or white wine, or a mix of the two, and whether they prefer domestic or international wine, or a mix of the two. Once you’ve signed up and receive your first shipment, that’s when your membership truly begins.
Each time you receive a shipment, you will provide the company with feedback on what you liked or didn’t like about each bottle of wine, so each and every month they will be able to send you a selection of wines that are better and better suited to your tastes.
In addition, customers will be able to see all the selections they have coming up for the next month and choose to swap those wines out for different wines if they choose, and they have complete control over the shipment schedule as well, with the ability to pause or skip a month at any time.
It seems as though every member will start off with a single shipment of three bottles priced at $19.95. These are the three bottles the company uses to get your feedback on the types and tastes of wines you like and don’t like, before they proceed with your regular membership order of two, three, or six bottles per month.
The website says that because they have “cut out the middleman” and partner directly with wine producers to save their customers up to 60% off the retail price of each bottle. Each half case of wine you order will be priced at a flat rate of $79.00, and the smallest retail discount you will ever receive will be 25% off a bottle.
In fact, Firstleaf Wine Club does provide their customers with a Refund Policy, which is actually very unusual for a wine club. Of course if a bottle arrives at your house broken or damaged, customers should contact Customer Service right away so they can address the problem as soon as possible.
However, this company goes a step further and says that they want their customers to be 100% satisfied, and so a customer who isn’t satisfied with a bottle of wine they have received from Firstleaf should contact their Customer Service team to discuss a potential refund or replacement.
Customer Service Contact Info
Customers who wish to contact their Customer Service team with any questions, concerns, or complaints can do so by phone at 800-461-7203 or by email at [email protected]
Unfortunately this company appears to still be very new because there simply are not very many reviews of this service at all, either from customers or from other wine based services, websites, and blogs.
That being said, this company is making some amazing promises that are almost too good to pass up. The ability to get monthly selections based specifically on your tastes and feedback, the ability to return bottles you are dissatisfied with, and the promise of a minimum discount of 25% off retail price with the ability to pause or cancel your service at any time seems to add up to a company that customers should be willing to try for themselves.
Competitors and Alternatives?
If you have any experience with this company or their products, please leave your Firstleaf Wine Club reviews below.
26 ‘Firstleaf Wine Club’ Reviews
While visiting mother a UPS guy dropped off a 3-bottle offering. She asked, "Which one would you like to drink.?" I said, I don't know, let me look up some tasting notes." It's when I had to tell her, " I think you've been scammed." Here's why.
Bottle #1 was called "Cien por Centro" Cabernet Sauvignon from Spain. No winery listed on the bottle. Weird. Next, the back label says "bottled by 94558 Wine Napa CA". Huh? Why are you bottling a Spanish wine in California? And I can't even find that a company "94558 Wine" even exists.
Bottle #2 "Busby's Treaty" Shiraz S.E. Australia. Same as above. No winery listed and "bottled in Healdsburg CA by Vintage Terrior". Again, why are you bottling an Australian wine in the US? Couldn't find a company by the name of "Vintage Terrior" in Healdsburg either.
Bottle #3 "Paul Horn Winery Cabernet Sauvignon". Go ahead. Look up Paul Horn Winery and "vinted and bottled by Western Slope, Healdsburg CA" while you're at it.
The Jury's Still Out, But . . .
I've gotten two shipments and the results have been mixed. Some wines I've liked, others less so. At an average price of about $15 a bottle, I'm not sure that I couldn't do better at a wine store. I'm going to give it some more time.
However, I'm more than a little suspicious that the "discount" I'm supposed to be getting may be bogus. Each wine has a "retail price" listed, which is, of course, significantly higher than the price I'm paying. That's the whole thrust of their marketing campaign--that I'm getting great wines at a significant mark-down. But I can't find almost any prices for their wines on the web. Some wine sites warn that this is a sign that wineries are dumping undesirable wines that they won't sell retail. When I called the customer service number to ask the representative where the retail prices listed by the club are coming from and if I could verify them, she said that she didn't have that information and would need to check. After talking with her supervisor, she said that the prices were given to them by the wine producer but that they were not able to give out of verify the information.
That sounds very suspicious to me. Of course, if I like the wines enough to drink them at the club price, then this shouldn't matter. (As I said, the jury's still out on that.) But if a company is not dealing honestly with me, it makes me very hesitant to do business with them. I wonder what else they might be lying about.
I like it
Don't know a lot about wine and usually just pick bottles that look pretty at the liquor store. This method had me pouring a lot of $ down the drain buying wine I really didn't like. I actually stopped drinking wine for awhile because I couldn't figure out what I liked. I actually got my first box from a friend as a gift and I loved all 3 wines in the box. Been a member for almost a year now, besides a few too many emails, I am really glad I joined this club. I wish it had an app so it would be easier to rate and look up the wine I am drinking instead of having to keep the cards that sometimes come with the wine.
Excellent Packing & Marketing - Lackluster Wines
While the premise and packing were great, most of the wines were humdrum. At an average of about $15 per bottle, I would do better using BevMo or Total Wines coupons and deals. Many of the wines had good potential but I wanted wines to drink now... not gambling on a well constructed and mature wine 2-3 years from now. Actually, disappointed that this wine club was not as good as I though it would be.
I Do Not Like Being Mislead - Firstleaf's Offer is Misleading
A direct mail package offered "3 bottles, 3 bucks." It went on to say "No obligation to buy anything more." Like Tobi noted above the offer was too good to be true. I tiptoed through the registration until a final screen admitted the ongoing price was near $100 + shipping for six bottles. That is more than twice what these club style wines bring on other sites. Some promotions at wineinsiders.com offer 15 bottles of fair wine for under $100 with shipping included, and there is no commitment of any kind.
I noted that the Card with invitation number was a gimmick. The site address triggers the "offer." I was outright concerned that my e-mail address populated the rest of the form. Some other wine site sold my information.
Firstleaf reminds a bit of Enzyte - remember the garden hose ads on television? Stopping a subscription there was impossible and over-billing was rampant. FTC finally got them but not until a lot of people were hurt.
i think these wines are cheap wines that they write bogus reviews for
I fell for the 3 bottles for a low price - they shipped & charged for the next delivery before i cancelled any membership - couldn't get through to customer service so i had to cancel my credit card
Terrible customer service, automatic re-ups at $98 per shipment, DON'T FALL FOR IT
Decent wine, but definitely a bait and switch service designed to lure you in with cheap wine and then hit you for MUCH larger automated payments with no notification emails in advance. Save yourself the money, you can do better at the local store and have far better control of your choices and expenditures.
This review is of the club, not the wine - which is certainly overpriced for what you get. That being said, after my first order, I cancelled my membership. Several months later I received an e-mail giving me a $40 credit to resume my membership. All I did was open my email. Next thing, I received an e-mail telling me my wine was on the way. I e-mailed back advising that I had cancelled my membership, but was told it was too late and there was no way to return the wine, but they would give me a $40 credit. So, ok. you can imagine how surprised I was to receive notice the following month that another shipment was on the way. So, when I e-mailed customer service, I was told that just logging onto their web site would reactivate my membership. What a rip off!
3 or 3?????
I ordered my three bottles for three dollars on Thursday and they were delivered to me on Saturday free. And I noticed it’s almost $100 to continue the club and you get only six bottles per month. There are other clubs you get twice as many for less. So today I’m canceling it because it did say no questions asked cancellation. If it’s a hassle I’ll just order a new credit card. I would like to think I’m happy because three for three is a pretty damn good deal and the rest of the rip off. Good luck
Not worth it, unless you don't live by a wine/liquor store
The intro price is great! $20 for 3 bottles of wine. But after that, you're looking at $95+ for 6 bottles. Maybe $15-$16 a bottle of wine that you can normally get for $10-$13.
I checked a few of the bottles on their site, and my own searches yielded that I could in fact buy those wines cheaper. The Counter Cut, the Lost Dog... both examples of wines I found well under that $15 mark.
In conclusion, if you only have 1 wine/liquor store in your town and they gouge you, then maybe use this service, but if you have a reasonably priced wine store, you can get these cheaper.. much cheaper.
Much of what is quoted on their site really feels like restaurant prices. Yes, you will pay $50 for a $12 bottle at a restaurant, and substantially more if you're doing wine-by-the-glass. But in my local wine stores (and I have a few by me), I can find a good bottle for $10-$15... and not have to worry about subscriptions, plus I get to pick my own, and don't get stuck with their recommendation. In addition, my local spot usually discounts 6 or more bottles by 10-15% on top of that. So for me to buy 6 bottles, I could easily come in around $50 or $60... much cheaper than $95.
The business model must make money, so don't be fooled into thinking you're saving money through this service.
I want to emphasize that they are not deceptive. Their stats are just applicable in a very unique situation that most customers would not face. For the vast majority of people, you are not saving money through this service.